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Posted on 09 Jun 2014 in: Visual Solutions

How to Make Your Business Presentation Dynamic

No matter the size of your business, when you invite your staff into a meeting room for a presentation you must be compelling and persuasive in your delivery.  If your material is important enough to call a meeting of the minds, you should make sure that you capture the interest and attention of your employees from the moment they enter the door.  It’s imperative that you hold their attention throughout the entire presentation so that they can receive and digest the information that you want to share with them.  Let’s look at some tips for making a dynamic presentation that is sure to deliver credible materials to each and every employee in an engaging manner.

Engaging your audience when you deliver a presentation is essential

Engaging your audience when you deliver a presentation is essential

1. Include a story at the beginning of your presentation; for this a flip chart easel that can be adjusted will be an asset. If you only present a plethora of information without adding context and meaning to it, you’ll lose half of your audience before the first ten minutes are over.

2. Keep your presentation brief and to the point; you can begin with an eye-opening fact and relate it to the material that you want to cover. Make the length of your presentation about half the time that you at first thought would be necessary so that you’ll hold the attention of your employees.

3. Customise your presentation for the employees who are attending; each employee grouping is different and should be addressed in a way that is relevant to them and the job that they do for your company.  You may want to include a short video played on a portable projection screen that includes some of your employees doing their jobs in a safe manner.

4. Keep your graphics simple and highlight the data that you want them to remember.  Your slides should be well-organized, contain colourful images, and use fonts that are large enough to be seen from the back of the meeting room.  You’ll also want to keep the amount of text that you use to a minimum as well; by using a projection screen that can be used both as a projection surface and a dry-wipe board you can easily present a variety of information in interesting ways.

5. Don’t overuse the visual effects that can be embedded into your presentation.  Audiences tire of words that pop onto a slide and twirling images that add no meaning to the information that you are sharing.  Remember to keep it simple and to the point.
Be sure to cover the basics of any good presentation:

6. Check the equipment that you’ll be using in advance

  • Speak directly to the audience which encourages them to focus on your message
  • Don’t read from your slides. 
  • Make sure that you know them well enough to simply refer to the information that you’re sharing as you make eye contact with your staff
  • Remember you’re not a comedian
  • Make your presentation professional and informative

7. You will also want to prepare a handout so that your employees will have written information to which they can later refer.  This shows that you respect their ability to do some reading and work on their own to become more familiar with company policies, procedures, and plans.


By choosing the time of your presentation carefully, preparing your dialogue, and engaging your employees effectively with flip charts and projection screens that add a personal touch as well as action to your material, your dynamic presentation will be a successful and informative meeting that everyone enjoys.

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